Relationship Marketing And Traditional Marketing - 854 Words

Recently, I have read two pieces of article related to a services marketing issue. One is titled â€Å"Relationship VS. Traditional Marketing† by Murad Ali and the other one is â€Å"Relationship Marketing† posted by Margaret Rouse. In â€Å"Relationship VS. Traditional Marketing†, Murad Ali introduces the definitions of relationship marketing and traditional marketing, displays the differences between them and analyzes the advantages and disadvantages respectively. Murad Ali thinks that it is a good choice to combine the relationship marketing with traditional marketing when companies practice in the real world. The former one can expand the market and attract new customers and the latter one can retrain them as long as possible. (Murad, A., 2007) In â€Å"Relationship Marketing†, Margaret Rouse considers that relationship marketing is a kind of strategy whose goal is to make the best use of customers’ behaviors such as the word-of-mouth promotion and collect customers’ information making contributions to building a good image of the company. She makes a contrast between relationship marketing and traditional transaction marketing. Besides, she introduces CRM and marketing automotive software to implement the relationship marketing strategy. (Margaret R., 2014) The implications of Murad Ali include how to practice a combination of relationship marketing and traditional marketing and to realize the relationship marketing is to make customers from the strangers to partners. In our textbook,Show MoreRelatedEven In 1999, Seth Godin Knew That Marketing Strategies1033 Words   |  5 PagesGodin knew that marketing strategies were forever changing. 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